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How to use Red, Green and Gold in your Marketing this Christmas

Red, green and gold – the unmistakable colours of Christmas. They’re more than just seasonal decorations; they carry emotion, nostalgia and powerful psychological triggers that can make your festive campaigns shine. But here’s the secret: it’s not about simply sprinkling these colours over your adverts. To truly captivate your audience, you need to use them […]

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How Typography Choices Drive Shopping Centre Success: A Destination Marketing Perspective

You’re constantly looking for ways to differentiate your destination and drive footfall, whilst you might focus on tenant mix, events and promotional campaigns, there’s one critical element that could be undermining or supercharging all your marketing efforts: typography. At Toolbox Marketing, we’ve seen firsthand how the right typography choices can transform a shopping centre’s brand

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High Street Positives: Reframing Our Narrative Around Place and Community

The conversation around British high streets has been dominated by decline for far too long. Empty shopfronts, falling footfall, and the rise of online shopping have created a narrative of inevitable doom. But what if we’ve been looking at this all wrong? Last week, our Managing Director, Chloe Keith had the privilege of attending the

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Canada Water: Where History Meets Innovation in London’s Most Ambitious Regeneration Project 

Our Growth and Performance Manager, Ben Hammond, recently attended the Leisure Property Forum Behind The Scenes tour of Canada Water. Here are his key takeaways from this fascinating insight into one of London’s most ambitious regeneration projects. London’s Canada Water is undergoing one of the most exciting transformations in the capital’s recent history. This ambitious

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Key Insights from ATCM Summer School: Building Stronger Communities and Places

Our Managing Director, Chloe Keith and Growth and Performance Manager, Ben Hammond recently attended the ATCM Summer School, returning with valuable insights that could transform how we think about community engagement and place-making. Here are their top five takeaways from this inspiring event. 1. See Your Place Through Fresh Eyes One of the most powerful

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More Than Just a Store

During her years at Toolbox Marketing our Marketing & Brand Director Kim Dodd has loved being able to support independent businesses to grow within our shopping centres.  “It is a fantastic feeling to be able to watch as their dreams come true and a privilege to see their passion to succeed.”   There is something truly

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