Trends

10 Digital Marketing Trends to Supercharge Your Business in 2024

Inspiration, Trends /

As we rocket into 2024, the digital marketing scene continues to move at supersonic speed. Hang on tight as we dive into the key trends set to turbocharge business strategies and fuel growth this year… 🛍️ Path to Purchase: Classic Marketing in the Digital Era This probably wasn’t the first trend you were expecting to […]

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Navigating the Human Touch in the AI Era: Transformative Strategies for Shopping Centres

Research, Trends /

As the prominence of AI continues to rise, the 2024 Global Consumer Trends Report by Mintel has revealed that 47% of UK consumers are apprehensive about increased interaction with AI, especially in areas like customer service and emergency response.  Although this represents a significant portion of the consumer population, the majority (53%) seem comfortable with

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