Navigating the Human Touch in the AI Era: Transformative Strategies for Shopping Centres
As the prominence of AI continues to rise, the 2024 Global Consumer Trends Report by Mintel has revealed that 47% of UK consumers are apprehensive about increased interaction with AI, especially in areas like customer service and emergency response. Although this represents a significant portion of the consumer population, the majority (53%) seem comfortable with the idea of having fewer ‘human’ interactions and hanging out with ‘bots’ on the regular! According to Mintel’s research, “Young, single people in China are finding solace and companionship with AI chatbots, documenting their ‘romances’ on social media and describing in vivid detail their unusual correspondence with the near-human ChatGPT”. While this may be taking AI engagements (see what we did there?) to the extreme, it underscores a shifting tide, with a growing number of consumers becoming accustomed to AI, even using it as second nature. So, what does this all mean? With almost half of UK consumers apprehensive about...
