Picture this: it’s mid-November, the first Christmas songs creep onto the radio and somewhere in a shopping centre office, a marketing manager suddenly sits bolt upright with the realisation that Christmas is just six weeks away. Cue the frantic scrambling, the desperate calls to agencies and the inevitable compromise on what could have been a […]
Christmas Planning: Why Festive Strategy Should Be Year-Round Read More »
Red, green and gold – the unmistakable colours of Christmas. They’re more than just seasonal decorations; they carry emotion, nostalgia and powerful psychological triggers that can make your festive campaigns shine. But here’s the secret: it’s not about simply sprinkling these colours over your adverts. To truly captivate your audience, you need to use them
How to use Red, Green and Gold in your Marketing this Christmas Read More »
Remember when shopping centres were just about… well, shopping? As a mum, I am very relieved that those days feel like a distant memory! Gone are the days when I’d have to bribe, cajole or practically drag my children around shops while they complained about being bored. The transformation of shopping centres from purely retail
A Mum’s Guide to Modern Shopping Centre Read More »
You’re constantly looking for ways to differentiate your destination and drive footfall, whilst you might focus on tenant mix, events and promotional campaigns, there’s one critical element that could be undermining or supercharging all your marketing efforts: typography. At Toolbox Marketing, we’ve seen firsthand how the right typography choices can transform a shopping centre’s brand
How colour shapes the way we feel and shop. In retail, the small things often make the biggest difference. The layout, lighting, music and yes, the colours you surround your customers with. We usually think of colour as just a design element, but it’s way more than that. Colour affects mood, perception, and even how
The Psychology of Colour in Retail Read More »
The conversation around British high streets has been dominated by decline for far too long. Empty shopfronts, falling footfall, and the rise of online shopping have created a narrative of inevitable doom. But what if we’ve been looking at this all wrong? Last week, our Managing Director, Chloe Keith had the privilege of attending the
High Street Positives: Reframing Our Narrative Around Place and Community Read More »
Our Growth and Performance Manager, Ben Hammond, recently attended the Leisure Property Forum Behind The Scenes tour of Canada Water. Here are his key takeaways from this fascinating insight into one of London’s most ambitious regeneration projects. London’s Canada Water is undergoing one of the most exciting transformations in the capital’s recent history. This ambitious
Our Managing Director, Chloe Keith and Growth and Performance Manager, Ben Hammond recently attended the ATCM Summer School, returning with valuable insights that could transform how we think about community engagement and place-making. Here are their top five takeaways from this inspiring event. 1. See Your Place Through Fresh Eyes One of the most powerful
Key Insights from ATCM Summer School: Building Stronger Communities and Places Read More »
Our Marketing & Brand Director Kim Dodd talks us through her essential guide to placemaking: Despite working in placemaking for years, I still sometimes struggle to explain exactly what I do, even to my own family. My mum simplifies it to “advertising and events,” while my sons imagine I spend my days with Chase from
The Essential Guide to Transforming Spaces Into Beloved Places Read More »
During her years at Toolbox Marketing our Marketing & Brand Director Kim Dodd has loved being able to support independent businesses to grow within our shopping centres. “It is a fantastic feeling to be able to watch as their dreams come true and a privilege to see their passion to succeed.” There is something truly
More Than Just a Store Read More »
