Author name: kim.dodd

Red, green and gold – the unmistakable colours of Christmas. They’re more than just seasonal decorations; they carry emotion, nostalgia and powerful psychological triggers that can make your festive campaigns shine. But here’s the secret: it’s not about simply sprinkling these colours over your adverts. To truly captivate your audience, you need to use them […]

Remember when shopping centres were just about… well, shopping? As a mum, I am very relieved that those days feel like a distant memory! Gone are the days when I’d have to bribe, cajole or practically drag my children around shops while they complained about being bored. The transformation of shopping centres from purely retail

Our Managing Director, Chloe Keith and Growth and Performance Manager, Ben Hammond recently attended the ATCM Summer School, returning with valuable insights that could transform how we think about community engagement and place-making. Here are their top five takeaways from this inspiring event. 1. See Your Place Through Fresh Eyes One of the most powerful

Our Marketing & Brand Director Kim Dodd talks us through her essential guide to placemaking: Despite working in placemaking for years, I still sometimes struggle to explain exactly what I do, even to my own family. My mum simplifies it to “advertising and events,” while my sons imagine I spend my days with Chase from

During her years at Toolbox Marketing our Marketing & Brand Director Kim Dodd has loved being able to support independent businesses to grow within our shopping centres.  “It is a fantastic feeling to be able to watch as their dreams come true and a privilege to see their passion to succeed.”   There is something truly