blog

June is synonymous with Pride celebrations, and UK high streets are no strangers to rainbow-coloured displays. However, with the LGBTQIA+ community’s purchasing power on the rise and increased consumer awareness, Pride marketing in British retail faces a critical evaluation. Are companies capitalising on a commercial opportunity, or are they demonstrating genuine support for the community? […]

I am a strong believer that first impressions count and that is not just referring to people.   When we encounter a new location, the impression it leaves on us tends to linger. That first impression shapes our perception of the destination and determines whether we want to return and how long we want to