Shine a Light on Team Pink
Chloe Keith
Managing Director
How long worked at Toolbox?
Since January 2012, so 13 years now!
What made you choose a career in placemaking?
I moved to Toolbox from another local marketing agency due to my love of shopping, and from there my involvement in the placemaking world has grown!
Kim Dodd
Marketing & Brand Director
How long worked at Toolbox?
It will be 18 years in July!
What made you choose a career in placemaking?
To be honest, it wasn’t so much a conscious decision to pursue a career in
placemaking. My background was in marketing, and placemaking wasn’t a term I’d really
come across until I joined Toolbox. But once I started working here, I quickly developed a
real passion for it.
Elle Cade
Content Manager
How long worked at Toolbox?
3 years
What made you choose a career in placemaking?
I joined Toolbox as my 2nd job after university because I wanted a career where my creativity could shine. Plus, I’m obsessed with shopping and exploring new places, so this job was the perfect fit!
Georgie Fairweather
Account Manager
How long worked at Toolbox?
Since September 2022, so 2.5 years now
What made you choose a career in placemaking?
By creating vibrant and inclusive spaces, I can contribute to the overall wellbeing of a community. Whether it’s organising events, supporting tenants, or enhancing the atmosphere of my centres, I love making a positive difference!
Amy Corcoran
Graphic Designer and Studio Manager
How long worked at Toolbox?
2 years now, the time has flown by!
What made you choose a career in placemaking?
I joined Toolbox fresh out of University, one of my lecturers actually used to work at Toolbox and would always rave about how amazing they were so I knew what Toolbox did even before I applied. I love shopping and the impact these places have on the local communities so it was a no brainer.
Laura Elliott
Office Manager
How long worked at Toolbox?
Two years
What made you choose a career in placemaking?
I fell into the industry if being totally honest, but I wouldn’t change a thing. Every day truly is a different day, with new challenges and new opportunities to be creative!
Kelly Pugh
Account Executive
How long worked at Toolbox?
1 year
What made you choose a career in placemaking?
A few years ago, I didn’t even realise placemaking was a defined field… or at least, I wasn’t aware of all the strategy and thought that goes into it! Now, I love visiting a destination and seeing it through a new lens, understanding the purpose behind every detail. It’s incredibly rewarding to know the impact of these elements on people’s experiences and the vibrancy of a place.
Katie Chapman
Account manager
How long worked at Toolbox?
1 year
What made you choose a career in placemaking?
I’ve always worked in retail and have always been interested in creating experiences and places for people to enjoy. I love working with the community and shopping centre teams to bring ideas to life—it’s incredibly rewarding to see those ideas turn into impactful moments for people to experience.
Holly Savage
Content & Creative Executive
How long worked at Toolbox?
18 months.
What made you choose a career in placemaking?
I’ve spent over a decade in online and digital marketing, honing my skills in strategy, engagement, copywriting and graphic design. I felt like I was ready to try something new and take those skills beyond the screen and apply them in the real world. I am a social being and the idea of connecting with people face-to-face and making a tangible impact was something that made me really enthused.
Frances Minns
Account Manager
How long worked at Toolbox?
2+ years.
What made you choose a career in placemaking?
I’ve always been genuinely interested in how our surroundings can shape our experiences and how we connect. For me, placemaking is about intentionally building lively, engaging environments that create a real sense of community and tell a story. What’s so interesting in retail marketing is the chance to take shopping areas and turn them into hubs that people genuinely enjoy being in. I find it really rewarding to be part of that process, seeing how thoughtful planning and creative work can truly bring a space to life and positively influence how people feel about it.
Daniella Sharman
Senior Graphic Designer
How long worked at Toolbox?
Five and a half years.
What made you choose a career in placemaking?
I chose a career in placemaking because I thrive on variety and collaboration – no two days are ever the same, and that’s exactly what keeps me inspired and keeps my brain ticking and with 2 young children, I definitely need that! Whether it’s contributing to creative strategy, supporting cross-department projects, or stepping into something completely new, I’m always eager to learn, grow and help deliver meaningful outcomes for the
places and communities we serve.
