Shine a Light on Team Pink

Chloe Keith

Managing Director

How long worked at Toolbox?
Since January 2012, so almost 12.5 years!

What made you choose a career in placemaking?
I moved to Toolbox from another local marketing agency due to my love of shopping, and from there my involvement in the placemaking world has grown!

Elle Cade

Content Manager

How long worked at Toolbox?
I started in October 2021. Almost 3 years!

What made you choose a career in placemaking?
I joined Toolbox as my 2nd job after university because I wanted a career where my creativity could shine. Plus, I’m obsessed with shopping and exploring new places, so this job was the perfect fit!

Georgie Fairweather

Account Manager

How long worked at Toolbox?
Since September 2022, so two years this month!

What made you choose a career in placemaking?
By creating vibrant and inclusive spaces, I can contribute to the overall wellbeing of a community. Whether it’s organising events, supporting tenants, or enhancing the atmosphere of my centres, I love making a positive difference!

Amy Corcoran

Graphic Designer and Studio Manager

How long worked at Toolbox?
Just over 2 years now, the time has flown by!

What made you choose a career in placemaking?
I joined Toolbox fresh out of University, one of my lecturers actually used to work at Toolbox and would always rave about how amazing they were so I knew what Toolbox did even before I applied. I love shopping and the impact these places have on the local communities so it was a no brainer.

Laura Elliott

Office Manager

How long worked at Toolbox?
Just over two years

What made you choose a career in placemaking?
I fell into the industry if being totally honest, but I wouldn’t change a thing. Every day truly is a different day, with new challenges and new opportunities to be creative!

Kelly Pugh

Account Executive

How long worked at Toolbox?
Just over a year now!

What made you choose a career in placemaking?
A few years ago, I didn’t even realise placemaking was a defined field… or at least, I wasn’t aware of all the strategy and thought that goes into it! Now, I love visiting a destination and seeing it through a new lens, understanding the purpose behind every detail. It’s incredibly rewarding to know the impact of these elements on people’s experiences and the vibrancy of a place.

Katie Chapman

Account manager

How long worked at Toolbox?
Nearly a year.

What made you choose a career in placemaking?
I’ve always worked in retail and have always been interested in creating experiences and places for people to enjoy. I love working with the community and shopping centre teams to bring ideas to life—it’s incredibly rewarding to see those ideas turn into impactful moments for people to experience.

Charlotte Russell

Account manager

How long worked at Toolbox?
Just over 3 years.

What made you choose a career in placemaking?
I chose a career in placemaking because I love creating spaces where people feel welcome and connected. It’s rewarding to help turn shopping centres and public areas into places where communities can come together, enjoy events, and make memories. Every project is different, and I enjoy the challenge of finding new ways to bring people in and make each place feel special.

Laura Wilson

Account manager

How long worked at Toolbox?
1 year 8 months.

What made you choose a career in placemaking?
I was looking for something more fun than what I was doing before, which was marketing for the energy industry! Placemaking definitely fit the bill – so here I am, and still enjoying it almost 2 years later.

Holly Savage

Content & Creative Executive

How long worked at Toolbox?
18 months.

What made you choose a career in placemaking?
I’ve spent over a decade in online and digital marketing, honing my skills in strategy, engagement, copywriting and graphic design. I felt like I was ready to try something new and take those skills beyond the screen and apply them in the real world. I am a social being and the idea of connecting with people face-to-face and making a tangible impact was something that made me really enthused.

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