Wellington Square

A brand is more than just a logo – it’s a visual statement that defines a place, its purpose, and its personality. As Wellington Square evolved into Stockton-on-Tees’ primary shopping destination, it needed an identity that reflected its new role at the heart of the community.

Beyond the logo, authentic photography replaces stock imagery, showcasing real people and places to create a deeper connection with the community. This approach ensures Wellington Square feels recognisably local – a place that belongs to the people of Stockton-on-Tees.

The new brand was rolled out across all touchpoints, from signage and staff uniforms to digital platforms, creating a cohesive and engaging identity. More than just a refresh, this transformation cements Wellington Square as the vibrant heart of Stockton’s town centre.