Privacy Policy

Privacy Policy | Toolbox Marketing

As of 31.10.2023

Who we are

The data controller responsible in accordance with the purposes of the UK General Data Protection Regulation (UK GDPR) and other data protection regulations is:

Toolbox Marketing

Vine Farm, Up Street, Bury St Edmunds

IP31 1AA

United Kingdom

+44 1359358600

chloe.keith@toolbox-marketing.com

www.toolbox-marketing.com

How to contact the data protection officer

The designated data protection officer is:

DataCo International UK Limited
Suite 1,3rd Floor Suite 1, 11 – 12 St James’s Square,
London, United Kingdom
SW1Y 4LB
Telephone: +442035146557
Email: privacy@dataguard.co.uk

General information on data processing

On this page, we provide you with information regarding the processing of your personal data on our website.

How we collect and use your personal data will depend on how you interact with us or the services you use. We only collect, use or share your personal data where we have a legitimate purpose and a legal basis for doing so.

What do we mean by ‘legal basis’?

Consent (Art. 6(1) (a) UK GDPR)– You have given us your consent to process your personal data for the specific purpose we have explained to you. You have the right to withdraw your consent at any time. For further information on how to withdraw consent, please see the ‘Exercising your rights’ subsections in the subsequent sections of this Privacy Policy.

Contract (Art 6(1) (b) UK GDPR) – We need to use your data to fulfil a contract you have with us. Alternatively, it’s necessary to use your data because we have asked you to, or you have taken yourself, specific steps before entering that contract.

Legal Obligation (Art 6(1) (c) UK GDPR) – We need to use you’re your data to comply with the law.

Vital Interests (Art 6(1) (d) UK GDPR) – Processing your data is necessary to protect your vital interests or of another person. For example, to prevent you from serious physical harm.

Public Task (Art 6(1) (e) UK GDPR) – Using your data is necessary for the performance of a task carried out in the public interest, or because it is covered by a task set out in law, for example, for a statutory function.

Legitimate Interests (Art 6(1) (f) UK GDPR) – Processing your data is necessary to support a legitimate interest we or another party has, only where this is not outweighed by your own interests.

Please note where your data is processed under the performance of a contract or for a legal obligation, if you do not provide the data requested, we may be unable to provide you with our app.

Data sharing and international transfers

As explained throughout this Privacy Policy, we use various service providers to help us deliver our services and keep your data secure. When we use these service providers, it is necessary for us to share your personal data with them.

We have agreements in place with all our service providers that we share your data with that oblige them to protect your data.

Where your personal data is shared outside the UK, we ensure that your personal data is given an equivalent level of protection, either because the jurisdiction to which your data is transferred has an ‘adequate’ data protection standard according to the UK Government, or by using another safeguard such as an enhanced contractual agreement, i.e. the International Data Transfer Agreement. You can request a copy of the contractual agreements we have concluded with our service providers for these purposes by sending an email to the email address provided in this Privacy Policy.

Your rights

When your personal data is processed, you are a data subject within the meaning of the UK GDPR and have the following rights:

1. Right of access (Art. 15 UK GDPR)

You may request the data controller to confirm whether your personal data is processed by them.

If such processing occurs, you can request the following information from the data controller:

  • Purposes of processing

  • Categories of personal data being processed.

  • Recipients or categories of recipients to whom the personal data have been or will be disclosed.

  • Planned storage period or the criteria for determining this period

  • The existence of the rights of rectification, erasure or restriction or opposition.

  • The existence of the right to lodge a complaint with a supervisory authority.

  • If applicable, origin of the data (if collected from a third party).

  • If applicable, existence of automated decision-making including profiling with meaningful information about the logic involved, the scope and the effects to be expected.

  • If applicable, transfer of personal data to a third country or international organization.

2. Right to rectification (Art. 16 UK GDPR)

You have a right to rectification and/or modification of the data, if your processed personal data is incorrect or incomplete. The data controller must correct the data without delay

3. Right to the restriction of processing (Art. 18 UK GDPR)

You may request the restriction of the processing of your personal data under the following conditions:

  • If you challenge the accuracy of your personal data for a period that enables the data controller to verify the accuracy of your personal data.

  • The processing is unlawful, and you oppose the erasure of the personal data and instead request the restriction of their use instead.

  • The data controller or its representative no longer need the personal data for the purpose of processing, but you need it to assert, exercise or defend legal claims; or

  • If you have objected to the processing pursuant and it is not yet certain whether the legitimate interests of the data controller override your interests.

4. Right to erasure (“Right to be forgotten”) (Art. 17 UK GDPR)

If you request from the data controller to delete your personal data without undue delay, they are required to do so immediately if one of the following applies:

  • Personal data concerning you is no longer necessary for the purposes for which they were collected or processed.

  • You withdraw your consent on which the processing is based pursuant to and where there is no other legal basis for processing the data.

  • You object to the processing of the data and there are no longer overriding legitimate grounds for processing, or you object pursuant to Art. 21 (2) UK GDPR.

  • Your personal data has been processed unlawfully.

  • The personal data must be deleted to comply with a legal obligation in Union law or Member State law to which the data controller is subject.

  • Your personal data was collected in relation to information society services offered pursuant to Art. 8 (1) UK GDPR.

The right to deletion does not exist if the processing is necessary

  • to exercise the right to freedom of speech and information;

  • to fulfil a legal obligation required by the law of the Union or Member States to which the data controller is subject, or to perform a task of public interest or in the exercise of public authority delegated to the representative.

  • for reasons of public interest in the field of public health.

  • for archival purposes of public interest, scientific or historical research purposes or for statistical purposes.

  • to enforce, exercise or defend legal claims.

5. Right to data portability

You have the right to receive your personal data given to the data controller in a structured and machine-readable format. In addition, you have the right to transfer this data to another person without hindrance by the data controller who was initially given the data.

6. Right to object

For reasons that arise from your particular situation, you have, at any time, the right to object to the processing of your personal data pursuant to Art. 6 (1) (e) or 6 (1) (f) UK GDPR; this also applies to profiling based on these provisions.

If the personal data relating to you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data in regard to such advertising; this also applies to profiling associated with direct marketing.

7. Right to complain to a supervisory authority

You have the right to complain to the ICO if you are unhappy with how we have used your data and/or believe that the processing of the personal data concerning you violates the applicable law. The ICO´s address: Information Commissioner´s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF Helpline number: 0303 123 1113 ICO website: https://www.ico.org.uk

Data processing when you load our website

1. Description and scope of data processing

Each time our website is accessed, our system automatically collects data and relevant information from the computer system of the calling device.

The following data is collected:

  • Information about the browser type and the version used

  • The user’s operating system

  • The Internet service provider of the user

  • Date and time of access

This data is stored in the log files of our system.

2. Purpose of data processing

The temporary storage of the IP address by the system is necessary for the delivery of the website to the computer of the user. For this purpose, the user’s IP address must be kept for the duration of the session.


The storage in logfiles is done to ensure the functionality of the website. The data is also used to optimize the website and to ensure the security of our IT systems. An analysis of the data for marketing purposes does not take place.

3. Legal basis for data processing

The legal basis for the temporary storage of data and logfiles is Art. 6 (1) (f) UK GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary for the purpose of its collection. The session is complete when the collection of data for the provision of the website is accomplished.

If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this is possible. In this case, the IP addresses of the users are deleted or alienated so that an assignment of the calling client is not possible.

5. Exercising your rights

The collection of data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. The user can object to this. Whether the objection is successful is to be determined within the framework of a balancing of interests.

Use of cookies

1. Description and scope of data processing

When you visit our website, we use technical tools for various functions, in particular cookies, which can be stored on your device. When you visit our website for the first time and at any time later, you have the choice of whether you generally permit the setting of cookies or which individual additional functions you would like to select. You can make changes in your browser settings or via our consent manager. Cookies are text files or information in a database that are stored on your hard drive and assigned to the browser you are using so that certain information can be passed to the entity that sets the cookie.

We use essential cookies, which are required for the technical structure of the website.

Without these cookies, our website cannot be displayed (completely correctly) or the support functions are not possible.

The following data is stored and transmitted in essential cookies:

  • Language settings

  • Entered search terms

  • Frequency of page views

  • Use of website functionalities

We use cookies on our website that are classed as ‘non-essential’. Non-essential cookies are cookies which are used for purposes beyond the basic functioning of a website.

The following data will be processed through the use of non-essential cookies:

  • IP-address

  • Internet user location

  • Date and time of the website request

  • Tracking of the surfing behavior

  • Unique user ID

2. Purpose of data processing

The purpose of using essential cookies is to ensure the functionality of our website. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognised even after a page change.

We need essential cookies for the following purposes:

  • Storage of language settings

  • Storage of search queries

  • Functionality of the website

The use of non-essential cookies is carried out for the purpose of improving the quality of our website, its content and thus our reach and profitability. By setting these cookies, we learn how the website is used and can thus constantly optimise our offer. These cookies serve us particularly for the following purposes:

Non-technical cookies are used in order for Toolbox Marketing to analyse visitor behaviour on our website.

3. Legal basis for data processing

The legal basis for the processing of personal data using non-essential cookies is Art. 6 (1) (a) UK UK GDPR. The legal basis for the processing of personal data using essential cookies is Art. 6 (1) (f) UK UK GDPR, legitimate interests.

4. Exercising your rights

You can revoke consent to the use of cookies and manage your consent preferences at any time at the following link: https://toolbox-marketing.com/privacy-policy/

Newsletter

1. Description and scope of data processing

You can subscribe to a newsletter on our website free of charge. When subscribing for the newsletter, the data from the input mask is transmitted to us.

We collect the following data from you in order to provide this service:

  • Email address

  • Last name

  • First name

  • Company name


No data will be passed on to third parties in connection with data processing for the dispatch of newsletters. The data will be used exclusively for sending the newsletter.

2. Purpose of data processing

The user’s email address is collected to deliver the newsletter to the recipient.

Additional personal data as part of the registration process is collected to prevent misuse of the services or email address.

3. Legal basis for data processing

The legal basis for the processing of data provided by the user after registration for the newsletter is Art. 6 (1) (a) UK GDPR if the user has given his consent.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. The user’s email address will therefore be stored as long as the newsletter subscription is active.

The other personal data collected during the registration process is generally deleted after a period of seven days.

5. Exercising your rights

The subscription for the newsletter can be cancelled by the data subject at any time. For this purpose, every newsletter contains an opt-out link.

Through this, it is also possible to withdraw the consent to the storage of personal data collected during the registration process.

Contact via Email

1. Description and scope of data processing

You can contact us via the email address provided on our website. In this case the personal data of the user transmitted with the email will be stored.

The data will be used exclusively for the processing of the conversation.

2. Purpose of data processing

If you contact us via email, this also constitutes the necessary legitimate interest in the processing of the data.

3. Legal basis for data processing

The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 (1) (f) UK GDPR. Our legitimate interest is to optimally answer your request that you send by e-mail.

If the purpose of the email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) UK GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be concluded from the circumstances that the matter in question has been conclusively resolved.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. Exercising your rights

You have the possibility to withdraw consent to the processing of their personal data at any time. If you contact us via email, you can object to the storage of his personal data at any time, by the following means:

Want to change how you receive these emails? You can update your preferences or unsubscribe from this list by contacting us.

In this case, all personal data stored while establishing contact will be deleted.

Contact form

1. Description and scope of data processing

A contact form is available on our website, which can be used for electronic contact. If you make use of this option, the data entered in the contact form will be transmitted to us and stored.

When sending the message the following data will also be stored:

  • Email address

  • Last name

  • First name

  • Company, Service Required, Message

  • Date and time

2. Purpose of data processing

The processing of the personal data from the form as well as if you contact us by mail serves us exclusively for the purpose of establishing contact.

The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.

3. Legal basis for data processing

The legal basis for the processing of data transmitted while sending an email is Art. 6 (1) (f) UK GDPR. Our legitimate interest is to provide you with the best possible response to the request you send to us via the contact form. If the purpose of the email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) UK GDPR.

4. Duration of storage

The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. For the personal data from the contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be inferred from the circumstances that the facts in question have been conclusively clarified.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. Exercising your rights

If you contact us via the the contact form or via e-mail, you can object to the storage of your personal data at any time, by the following means:

Want to change how you receive these emails? You can update your preferences or unsubscribe from this list by contacting us.

In this case, all personal data stored while establishing contact will be deleted.

Application via Email

1. Description and scope of data processing

You can send us your application via email. We process your email address and the information you provide in the email.

In addition, we offer an applicant/talent pool.

2. Purpose of data processing

The processing of personal data from the application form serves us solely to process your application.

3. Legal basis for data processing

The legal basis for the processing of the data is the initiation of the contractual relationship at the request of the data subject, Art. 6 (1) (b) UK GDPR.

The legal basis for the processing of data within the context of the applicant pool is the applicant’s express consent, Art. 6 (1) (a) UK GDPR.

4. Duration of storage

After completion of the application procedure, the data will be stored for up to 6 months. Your data will be deleted after 6 months at the latest. In the event of a legal obligation, the data will be stored within the framework of the applicable provisions.

Application via Email and Form

1. Description and scope of data processing

There is a form on our website which can be used for electronic job applications. If an applicant makes use of this possibility, the data entered in the input mask will be transmitted to us and stored. The data is:

  • Last name

  • First name

  • Email address

  • Curriculum Vitae

  • Cover letter, Portfolio

Alternatively, you can send us your application by email. In this case, we collect your email address and the information you provide in the email.

In addition, we offer an applicant/talent pool.

Your data will not be passed on to third parties. The data will be used exclusively for processing your application.

2. Purpose of data processing

The processing of personal data from the application form serves us solely to process your application. If you contact us by email, this also constitutes the necessary legitimate interest in the processing of the data.

The other personal data processed during the sending process serve to prevent misuse of the application form and to ensure the security of our information technology systems.

3. Legal basis for data processing

The legal basis for the processing of the data is the initiation of the contractual relationship at the request of the data subject, Art. 6 (1) (b) Alt. 1 UK GDPR and § 26 (1) BDSG (Federal Act of Data Protection).

The legal basis for the processing of data within the context of the applicant pool is the applicant’s express consent, Art. 6 (1) (a) UK GDPR.

4. Duration of storage

After completion of the application procedure, the data will be stored for up to 6 months. Your data will be deleted after 6 months at the latest. In the event of a legal obligation, the data will be stored within the framework of the applicable provisions.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

Hosting

The website is hosted on servers of a service provider commissioned by us.

Our service provider is:

IONOS Cloud Ltd. Discovery House, 154 Southgate Street, Gloucester GL1 2EX, United Kingdom

For further information on the processing of personal data by IONOS please see:
https://www.ionos.co.uk/terms-gtc/privacy-policy/

The servers automatically collect and store information in so-called server log files, which your browser automatically transmits when you visit the website. The stored information is:

  • Information about the browser type and the version used

  • The user’s operating system

  • The Internet service provider of the user

  • Date and time of access

This data will not be merged with other data sources. The data is collected on the basis of Art. 6 (1) (f) UK GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website – and server log files are therefore recorded.

The server of the website is geographically located in the UK.

Geotargeting

We use the IP address and other information provided by the user (e.g. the postal code used for registration or ordering) to approach regional target groups (so-called “geotargeting”).

The regional target group approach is used, for example, to automatically display regional offers or advertisements that often are more relevant to users. The legal basis for the use of the IP address and any other information provided by the user (e.g. postal code) is Art. 6 (1) (f) UK GDPR, based on our legitimate interest in ensuring a more precise target group approach and thus providing offers and advertising with greater relevance for our users.

Part of the IP address and the additional information provided by the user (e.g. postal code) are merely processed and not stored separately.

You can prevent geotargeting by, for example, using a VPN or proxy server that prevents accurate localisation. In addition, depending on the browser you are using, you can also deactivate a location localisation in the corresponding browser settings (as far as this is supported by the respective browser).

We use geotargeting on our website for the following purposes:

  • Advertising

Integrated third-party services

We use various service providers to deliver the service we offer through the app.

Generally, where such services are essential to providing the basic service offered by the website, we have a legitimate interest in sharing your data with the relevant service providers in order to provide the relevant website service.

Where such services are required for additional services, enhanced functionalities, or additional purposes, your personal data will only be transferred to service providers if you provide consent.

You can manage your consent preferences at any time here: https://toolbox-marketing.com/privacy-policy/

Use of Google Analytics 4

1. Description and scope of data processing

We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: Google).

Google Analytics examines, among other things, how website visitors use our site. Google sets cookies on your terminal device. During the visit, user behaviour is recorded in the form of “events”. As a result, personal data can be stored and analysed, including:

  • First visit to the website

  • Interaction with the website, usage path

  • Clicks on external links

  • Video usage

  • File downloads

  • Advertising impressions and clicks

  • Scroll behaviour (if to end of page)

  • Searches on the website

  • Language selection

  • Page visits

  • Location (region)

  • Your IP address (in shortened form)

  • Technical information about your browser and the end devices you use (e.g. language setting, screen resolution)

  • Your internet provider

  • Referrer URL

By default, GA 4 has IP address anonymisation enabled. This means that your IP address is shortened by Google within the member states of the European Union or other contracting states to the Agreement on the European Economic Area. Exceptionally, only in rare cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google states that the IP address transmitted by your browser will not be merged with other Google data within the scope of Google Analytics.

You can obtain further information on the processing of data by Google here: https://policies.google.com/privacy

2. Purpose of the data processing

We use GA 4 to evaluate the use of our online presence and to generate reports about the activities on our website. The reports are used to analyse the performance of our website and to target advertising to those people who have already expressed an initial interest by visiting our site.

3. Legal basis for the processing of personal data

The legal basis for the processing of the users’ personal data is, in principle, the user’s consent in accordance with Art. 6(1) (a) UK GDPR.

4. Duration of the storage

After 2 months your personal data will be deleted. This deletion takes place automatically once a month.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

You can find further information on objection and removal options vis-à-vis Google at: https://policies.google.com/technologies/partner-sites

You can also prevent the collection of data generated by the cookie and related to your use of the online presence (incl. your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

You can deactivate the use of your personal data by Google using the following link: https://adssettings.google.de

Use of Google Ads Remarketing

1. Scope of processing of personal data

We use Google Ads Remarketing of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). Google Remarketing is used for the renewed addressing of visitors to the online presence for advertising purposes via Google Ads ads. Google Ads Remarketing can be used to create target groups (“similar target groups”) who, for example, have visited certain pages. This makes it possible to identify the user on other online presences and to display targeted advertising. Google places a cookie on the user’s computer. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymised user IDs).
Further information on the collection and storage of data by Google can be found here:
https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing

The purpose of processing personal data is to specifically address a target group. The cookies stored on the user’s terminal device recognise the user when visiting an online presence and can therefore display advertisements in line with the user’s interests.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. your IP address) to Google and to prevent the processing of this data by Google by downloading and installing the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=en
With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.com

Further information on objection and removal options against Google can be found at:
https://policies.google.com/privacy?hl=en-GB

Use of Google ReCaptcha

1. Scope of processing of personal data

We use Google ReCaptcha of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland. The purpose of this tool is to verify that a data entry is compliant and has not been performed by a bot by analyzing and authenticating the behavior of an online presence visitor with respect to various characteristics. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular mouse movements and which elements were clicked on) and device and browser information (in particular time, IP address and operating system).

The data will not be associated with any data that may be collected or used in connection with the parallel use of authenticated Google services such as Gmail.

For more information about the collection and storage of data by Google, please visit:

https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing

The use of Google ReCaptcha serves to protect our online presence from misuse.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.

You can prevent the collection and processing of your personal data by Google by preventing the storage of cookies from third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

With the following link you can deactivate the use of your personal data by Google:https://adssettings.google.com

Further information on objection and removal options against Google can be found at:

https://policies.google.com/privacy?hl=en-GB

Use of Hotjar

1. Scope of processing of personal data

We use the Hotjar web analysis service of Hotjar Ltd, Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta (Hereinafter: Hotjar). Hotjar uses cookies, i.e. small text files, which are stored locally in the cache of your web browser on your end device and which enable an analysis of the use of our online presence by you. Personal data can thus be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system) and a tracking code (pseudonymised user ID). The information thus collected will be transferred by Hotjar to a server in Ireland and stored there in an anonymised form. Further information on the collection and storage of data by Hotjar can be found at:
https://www.hotjar.com/legal/policies/privacy

2. Purpose of data processing

The use of the Hotjar Plug-In serves to better understand the needs of our users and to optimize the offer on this online presence.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent Hotjar from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser, or by using a script blocker such as a “Do Not Track” function.B. Install NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
With the following link you can deactivate the use of your personal data by Hotjar:
https://www.hotjar.com/legal/compliance/opt-out
For more information on objection and removal options against Hotjar please visit:
https://www.hotjar.com/legal/policies/privacy

Use of Instagram Plugin

1. Scope of processing of personal data

We use plugins of the Instagram service of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA and their representatives in the Union Facebook Ireland Ltd. 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (Hereinafter referred to as Facebook). The integrated Instagram buttons are used by us to link to our Instagram profile. Also included is a widget that allows us to display certain photos and videos from our Instagram profile on our online presence. When you visit one of our pages that contains such a plug-in, your browser connects directly to a Facebook server. The contents of the plug-ins are transmitted directly to your browser and integrated into the online presence. Data is automatically transferred to Instagram and stored on its servers. This transmitted data includes connection data (such as your IP address, date and time, the URL accessed) as well as the browser and operating system used.
Your visit to our site can be tracked by Instagram even if you are not actively using the plug-in features.

If you are logged into your Instagram account, you can click the Instagram button to link the contents of our site to your Instagram profile. This allows Instagram to assign the visit to our pages to your user account. If you want to prevent this direct assignment, you must log out of Instagram before visiting our online presence.

For more information, see Instagram’s privacy policy:
https://help.instagram.com/519522125107875

2. Purpose of data processing

The use of the Instagram Plug-In serves to improve the public image of our company.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent Instagram from collecting and processing your personal information by preventing third party cookies from being placed on your computer, by using the “Do Not Track” feature of a supporting browser, by disabling script code execution in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

For more information about objection and removal options for Instagram, visit:
https://help.instagram.com/519522125107875

Use of LinkedIn

1. Scope of processing of personal data

We use functions of the network LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland (Hereafter referred to as LinkedIn). Each time you access one of our pages that contains LinkedIn functions, a connection is established to LinkedIn servers. LinkedIn will be informed that you have visited our website with your IP address. If you click the LinkedIn “Recommend” button and are logged into your LinkedIn account, LinkedIn will be able to associate your visit to our website with you and your user account. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular the IP address and the operating system).
We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by LinkedIn. For more information on LinkedIn’s collection and storage of data, please visit:
https://www.linkedin.com/legal/privacy-policy

2. Purpose of data processing

The use of the LinkedIn Plugin serves the usability of our online presence.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent LinkedIn from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. Furthermore, the transmission may be prevented by logging out of your LinkedIn account before accessing our website.
The following links will allow you to deactivate the use of your personal data by LinkedIn:
https://www.linkedin.com/psettings/guest-controlsy
For further information on the possibilities of objection to and removal from LinkedIn, please visit:
https://www.linkedin.com/legal/privacy-policy

Use of MailChimp

1. Scope of processing of personal data

We use the service provider MailChimp of The Rocket Science Group, LLC, 512 Means Street, Suite 404, Atlanta, GA 30318, USA (Hereinafter referred to as MailChimp) to send our newsletter. MailChimp is a provider for email marketing and enables us to communicate directly with potential customers via email newsletters. If you register for the newsletter, the data you enter when registering for the newsletter will be transferred to MailChimp and stored there. This allows further personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked) and device and browser information (in particular the IP address and operating system).
Therefore your data will also be stored by MailChimp. Your data will not be passed on to third parties to receive the newsletter and MailChimp does not have the right to pass on your data. After registration MailChimp will send you an email to confirm your registration. In addition, MailChimp offers various analysis options on how the sent newsletters are opened and used, e.g. how many users an email was sent to, whether emails were rejected and whether users unsubscribed from the list after receiving an email.

Further information on the collection and storage of data by MailChimp can be found here:
https://MailChimp.com/legal/privacy/

2. Purpose of data processing

The personal data collected during registration for the newsletter will be used exclusively for sending our newsletter, possibly for invitations to events and, if you are already our customer, for our customer e-mail. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or registration in this respect, as might be the case in the event of changes to the newsletter offering or changes to the technical conditions.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law. In addition, you can contact MailChimp and request the deletion of your data.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
Your consent to the storage of the data, as well as their use for the dispatch of the newsletter by MailChimp can be revoked at any time. You can exercise your right of withdrawal at any time by sending an email to MailChimp or by clicking on the link provided in each newsletter.

Further information on objection and removal options against MailChimp can be found at:
https://MailChimp.com/legal/privacy/

Use of Twitter

1. Scope of processing of personal data

We use the social plugins of Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA (Hereinafter referred to as Twitter).
With the social plugins, we can integrate Twitter content (especially tweets, or moments) or links to the Twitter platform (especially tweet or follow button) on our online presence. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular the IP address and operating system).
The use of Twitter and the function “Re-Tweet” connects the online presences you visit with your Twitter account and makes them known to third parties. We do not receive any information about the content of the transmitted data and its use by Twitter.

Further information on the collection and storage of data by Twitter can be found here:
https://twitter.com/en/privacy

2. Purpose of data processing

The integration of the Twitter plug-in serves to improve user friendliness. Content from Twitter can be embedded and users of the Twitter service can use Twitter functions.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent the collection and processing of your personal data by Twitter by preventing the storage of third-party cookies on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
Further information on the possibilities for objection to and removal of Twitter can be found at:
https://twitter.com/en/privacy

Use of YouTube

1. Scope of processing of personal data

We use the plugin operated by Google from YouTube, YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA and their representatives in the Union Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (Hereinafter referred to as Google). We use the plugin from YouTube to embed videos from YouTube on our online presence. When you visit our website, your browser connects to YouTube’s servers. It may be used to store and analyse personal data, in particular user activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular IP address and operating system).
We have no influence on the content of the plug-in. If you are logged into your YouTube account during your visit, YouTube can assign your online presence visit to this account. By interacting with this plug-in, this corresponding information is transmitted directly to YouTube and stored there.

Further information on the collection and storage of data by Google can be found here:
https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing
The use of the YouTube PlugIn serves the improvement of the user friendliness and an appealing representation of our on-line operational readiness level.

3. Legal basis for the processing of personal data
The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

4. Duration of storage
Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercising your rights
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent the collection and processing of your personal data by Google by preventing the storage of cookies from third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by using a script blocker such as a NoScript (https://noscript.net/) or Ghostery (www.ghostery.com=EN&hl=e) in your browser.
With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.com
Further information on objection and removal options against Google can be found at:
nhttps://policies.google.com/privacy?hl=en-GB

Use of Google Tag Manager

1. Scope of processing of personal data

We use the Google Tag Manager (https://www.google.com/intl/de/tagmanager/) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). With Google Tag Manager, tags from Google and third-party services can be managed and bundled and embedded on an online presence. Tags are small code elements on an online presence that are used, among other things, to measure visitor numbers and behavior, capture the impact of online advertising and social channels, use remarketing and targeting, and test and optimize online presences. When a user visits the online presence, the current tag configuration is sent to the user’s browser. It contains statements about which tags are to be triggered. Google Tag Manager triggers other tags that may themselves collect data. You will find information on this in the passages on the use of the corresponding services in this data protection declaration. Google Tag Manager does not access this data.
For more information about the Google Tag Manager, please visit https://www.google.com/intl/de/tagmanager/faq.html and see Google’s privacy policy: https://policies.google.com/privacy?hl=en

2. Purpose of data processing

The purpose of the processing of personal data lies in the collected and clear administration as well as an efficient integration of the services of third parties.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law. Advertising data in server logs is anonymized by Google’s own statements to delete parts of the IP address and cookie information after 9 and 18 months respectively.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. You can also prevent the collection of data generated by the cookie and related to your use of the online presence (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link:
https://tools.google.com/dlpage/gaoptout? hl=en


With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.de

Further information on objection and removal options against Google can be found at:
https://policies.google.com/privacy?gl=EN&hl=en

This privacy policy has been created with the assistance of DataGuard.

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