RESULTS:
The campaign achieved outstanding results:
- +15% increase in footfall
- Over 550 unique pieces of artwork were submitted
- 100,000+ readers reached by the coverage in local press
- +198% increase in social media engagement
+15%
footfall
Remembrance Garden
Over 550
artwork pieces
The Remembrance Garden: Honouring the Past, Inspiring the Future
Discover how Toolbox Marketing transformed the Buttermarket into a powerful tribute of remembrance, uniting the community through a striking display of handcrafted poppies created by local schoolchildren.
CHALLENGE
The Buttermarket in Ipswich sought to create a meaningful and engaging Remembrance Day campaign that would bring the community together while increasing visitor footfall. The aim was to involve local schools in an educational and creative initiative that would encourage pupils to learn about the significance of Remembrance Day.
How we did it
Social Media Management
Graphic Design / Branding
Web Design / PPC / SEO
Content / PR
SOLUTION
To address these challenges, the Buttermarket implemented a multi-faceted campaign:
- Community Involvement: We partnered with 11 schools to create over 550 handcrafted poppies for the display.
- High-Visibility Exhibition: We activated an empty unit and showcased the artwork in front-facing windows, ensuring maximum exposure and engagement from visitors.
- Educational Component: Schools were provided with poppy-growing kits to extend the campaign’s impact beyond the event itself.
