How We Did It
- Social Media Management
- Targeted Google Adverts
- Graphic Design / Branding
- Web Design / PPC / SEO
Results
- +14.3% YOY Page Views
- 4.92% CTR for Wembley paid ads
- 1.65% CTR for Permit paid ads
- 2.6% CTR for Google Video Ad
- 3.12% average engagement rate
- 170k total impressions across campaign
- 1,352 link clicks from paid ads
- 30 permit applications via website
- 50% of key concert dates experienced YOY growth in car park usage
- On 25% of the concert dates the car park usage increased despite a decline in overall town centre footfall
- The Parking Page became the second most visited page on the site, with 4,575 views, accounting for 15% of all web traffic.