families supported

Little Longton


for charity

Little Longton Uniform Exchange supports families during the cost of living crisis

Discover how Toolbox Marketing assisted Longton Exchange in hosting their first ever ‘Little Longton Uniform Exchange’.


Centre Manager, Chris Ward, recognised that many families within Stoke-on-Trent were struggling to afford new school uniforms for their children. He challenged Toolbox to come up with an innovative campaign which supported the community and encouraged donations of pre-loved school uniforms.


To support the local community, Toolbox collaborated with Chris to host the ‘Little Longton Uniform Exchange.’ Through a targeted social media and PR campaign, Toolbox encouraged residents to donate gently used school uniforms.

The community’s response during the campaign was exceptional, with approximately 1,825 items being donated to the pop-up shop. The centre team then transformed an empty unit into a store-like environment, making the experience more accessible for families who couldn’t afford new uniforms.

Those who used the uniform exchanged were asked to make an optional donation to Longton Exchange’s charity of the year partner, the Stoke Air Ambulance.

The shop was run by a dedicated team of volunteers who usually work within the existing charity initiative ‘Little Longton Book Exchange’. The campaign was a huge success which brought the local community together.


  • Longton Exchange received approximately 1,825 items of school uniforms, all of which were donated by members of the community.
  • Over 500 families visited the ‘Little Longton Uniform Exchange’.
  • £638 raised for Longton Exchanges Charity of the Year, Stoke Air Ambulance.
  • The social media content which promoted the ‘Little Longton Uniform Exchange’ reached over 60,000 users.
  • Approximately £91,000 of PR value was generated; Centre Manager Chris Ward was invited for numerous Radio Interviews during the campaign period.
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