+17.9%

footfall increase

Dinosaur Extravangza

+6.9%

engagement

Dinosaur Extravangza Drove a +17.9% Increase in Footfall

Discover how Toolbox implemented an immersive event concept that captured imaginations and helped Lower Precinct Shopping Centre to boost its footfall by +17.9% compared to the previous year.

Challenge

Lower Precinct Shopping Centre were eager to trial a different event concept for the centre which engaged shoppers during the Easter holidays. They were keen for the event to drive shoppers to a range of stores within the centre and increase dwell time.

Solution

During the Easter holidays, Toolbox hosted a fun but educational dinosaur-themed event at Lower Precinct. Throughout the event, shoppers embarked on an educational centre-wide trail. Upon finding each hidden trial sheet, shoppers discovered a QR code, which once scanned, revealed a fun dinosaur fact! Once they completed the trail, shoppers were rewarded with a dinosaur egg that they took home to hatch in water!

How we did it

Social Media Management

Graphic Design / Branding

Web Design / PPC / SEO

Content / PR

Alongside the trail, shoppers participated in a dinosaur-digging workshop where they hunted for dinosaur eggs. There was also a large Velociraptor and two baby dinosaurs which shoppers interacted with and took photos of. 

Results

  • During the event day, total centre footfall was an impressive +15.2% higher than the previous week and +17.9% higher than the previous year.
  • During the campaign promotional period, engagements on Facebook increased by +6.9% with the event announcement post generating an impressive 751 engagements!
  • The event attracted approximately 193 attendees who engaged with the trail and dinosaur-digging workshop

Shopper Feedback

“We were walking in the Lower Precinct at 12pm ish and were just so impressed by the dino extravaganza … the kids loved the treasure hunt, fossil finding and the life size dinosaur.

The staff were all fantastic, especially on the fossil digging stand. Such a fantastic activity for children who can’t get away at Easter!”

Ready to elevate your centre’s footfall and engagement? Contact Toolbox today for expert guidance and personalised strategies to drive your business forward!

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