Results:
- +65.3% increase in footfall on event day
- +14.1% increase in footfall during the event week
- +103 increase in social media followers
- +89.3% website visitors
- +165.7% increase in Facebook engagements
- +244.9% increase in Instagram engagements
+65.3%
footfall
Creepy Creatures
+89.3%
website visitors
Creepy Creatures Half-Term Event – An Educational Spooktacular
Discover how Toolbox Marketing transformed Fremlin Walk into a creepy creature wonderland, blending education with engagement through a live exhibit that brought families face-to-face with fascinating, misunderstood creatures.
Challenge:
Fremlin Walk in Maidstone sought to create a memorable and family-friendly half-term experience that would attract visitors of all ages, showcasing the centre as an educational and engaging destination for local families and visitors.
How we did it
Social Media Management
Graphic Design / Branding
Web Design / PPC / SEO
Content / PR
Solution:
During the October half-term, we transformed Fremlin Walk into a spine-tingling realm of creepy creatures, featuring an eye-catching giant tentacle installation that captured the imagination of all passersby. Our live creature exhibit allowed visitors to get up close with a variety of fascinating creatures, including tarantulas, insects, and reptiles.
Unlike a traditional petting zoo, the focus of this event was on education and appreciation, as families learned about the vital roles these creatures play in our ecosystem. Visitors were able to observe the creatures’ intricate details and discover how important they are to the natural world. This unique blend of education and excitement made the event an unforgettable experience, helping to enhance Fremlin Walk’s reputation as a top family-friendly destination.
