RESULTS:
- 15.6% Google Search Ads CTR
- 2.26% Meta Ads CTR
- +49.8% in social media impressions YOY
- +60.7% web sessions YOY
- 3073 landing page views
+49.8%
social media
Brand Awareness
+60.7%
website
Christmas Brand Awareness Campaign – Spotlighting New Tenants
Discover how our strategic Christmas campaign harnessed the power of targeted ads and local media to boost brand awareness and drive shoppers to arc Shopping Centre, positioning the centre as the top choice for festive shopping.
CHALLENGE:
arc Shopping Centre needed to maximise its Christmas marketing budget to encourage shoppers to choose the centre as their go-to destination for Christmas shopping, while also showcasing the new tenants, Primark, Everyman Cinema, Oliver Bonas, Deichmann and Phase Eight.
How we did it
Social Media Management
Graphic Design / Branding
Web Design / PPC / SEO
Content / PR
SOLUTION:
To optimise the budget and increase visibility, a targeted campaign ran from late November to Christmas Eve. The brand campaign included a combination of Meta Ads, Google Search Ads, and a media partnership with the local newspaper.
The campaign focused on areas where potential shoppers from nearby towns within the secondary catchment area typically travel to larger nearby cities nearby, to encourage them to change their shopping habits. By highlighting the arrival of new tenants, Primark and Everyman Cinema, the arc was effectively positioned as the destination for Christmas shopping, creating both awareness and excitement.