+9%

website users

Bauble Bonanza

+18.95%

search traffic

Bauble Bonanza – A Festive Celebration at St. George’s

Discover how we delivered a magical Christmas experience at St. George’s Shopping Centre with our ‘Bauble Bonanza’ campaign. Blending traditional festive elements, digital engagement, and in-person activations to create a memorable season for visitors and tenants alike.

CHALLENGE:

St. George’s shopping centre wanted to bring back more traditional Christmas experiences in response to tenant feedback, while also driving footfall, increasing digital engagement, and creating unique festive moments that would stand out in a competitive retail environment.

The centre had new bauble-themed Christmas lights, and we wanted to keep that theme throughout the event, matching the colour scheme to create a cohesive and visually stunning festive atmosphere.

How we did it

Social Media Management

Graphic Design / Branding

Web Design / PPC / SEO

Content / PR

SOLUTION:

The ‘Bauble Bonanza’ campaign was designed to engage visitors with a mix of in-person experiences and digital activations. The key elements included:

Lunch with Santa – A festive dining experience where children could meet Santa and his elves.
Bauble Bench & Photo Competition – A beautifully decorated festive bench created a perfect photo opportunity. Visitors were encouraged to share their pictures on social media for a chance to win a £50 voucher.
Roller Skating Baubles & Scratchcard Giveaway – Spreading festive cheer, costumed baubles entertained shoppers while handing out 300 scratchcards which revealed plenty of prizes for the recipients, encouraging them to return to the centre to spend vouchers
Digital Marketing & Meta Ads – A targeted digital strategy promoted the event, driving website traffic and engagement.

HOW WE DID IT:

Traditional Festive Experiences – Bringing back nostalgic Christmas elements, such as Santa visits and interactive entertainment, to enhance the visitor experience.
Social Media & Digital Engagement – Leveraging competitions, paid ads, and organic content to drive awareness and participation.
Retailer & Tenant Involvement – Aligning the campaign with tenant needs to ensure satisfaction and participation, as well as providing prizes sourced directly from their stores.

Community Connection – Creating engaging, family-friendly experiences that encouraged visitors to choose in-person shopping over online alternatives.

RESULTS:

+9% increase in website users and +11.5% increase in website sessions, with 348 pageviews on the event page.
4,062 reach via Meta Ads, generating 258 link clicks.
+18.95% increase in organic search traffic, showing improved SEO and campaign resonance.
74% of Lunch with Santa tickets sold, with potential for future adjustments to venue choice to maximise participation.
300 scratchcards distributed, rewarding shoppers and driving engagement.
9 entries to the photo competition, exceeding the target of five.
+6.1% increase in social media followers, highlighting campaign success in digital reach.

Bauble Bonanza successfully blended tradition with digital engagement, reinforcing the importance of in-person shopping experiences. Looking ahead, St. George’s aims to build on this success by refining event logistics, increasing tenant participation, and further optimising social media engagement strategies.