+319%

web users YOY

arc Shopping Centre

200+

new subscribers

arc Shopping Centre’s 15th anniversary celebrations

Find out how Toolbox Marketing helped arc Shopping Centre celebrate its 15th anniversary, the significant milestone coincided with a new chapter of growth for the centre.

CHALLENGE:
arc Shopping Centre was approaching it’s 15th birthday. With a new Primark anchor store and diversifying with an Everyman cinema, there was a desire to focus on the future of the centre as it entered a new era.

SOLUTION:
We combined the traditional 15th anniversary gift, crystal, with a vision of looking to the future and the next 15 years for arc Shopping Centre. The result was a digital, community-focused campaign which culminated in a physical celebration event at the end of the anniversary month.

How we did it

Social Media Management

Graphic Design / Branding

Web Design / PPC / SEO

Content / PR

Children were invited to envision what they thought arc Shopping Centre would look like in another 15 years and sketching their predictions in a crystal ball. The winning designs were then displayed in the centre.

The anniversary event aimed to enliven the centre commemorating the past 15 years while eagerly anticipating the adventures yet to come. In alignment with the forward-thinking theme, the event featured a tarot reader along with complimentary and captivating entertainment.

RESULTS:

  • 150 drawings submitted by local schools
  • Almost £500 raised for charity
  • +319% web users YOY
  • 200+ new database subscribers
  • +53.7% footfall YOY
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