+182.6%

followers

Spin to Win Success

+45.8%

engagement

A Spin to Win Success at Market Place

Discover how Market Place delighted its community with a fun, interactive “Spin to Win” competition for Mother’s Day – a digital-first campaign designed to engage visitors, highlight retailers, and build lasting customer connections.

CHALLENGE:

Market Place aimed to create an engaging and meaningful experience for Mother’s Day that would boost online visibility, promote retailers, and grow its customer database. The objective was to encourage interaction from both existing and new audiences in a way that felt rewarding and personal.

How we did it

Social Media Management

Graphic Design / Branding

Web Design / PPC / SEO

Content / PR

SOLUTION:

We launched a “Spin to Win” competition on the Market Place website that invited users to spin a themed prize wheel for a chance to win exclusive Mother’s Day gifts provided by centre retailers. To participate, entrants were required to sign up to the centre’s marketing database, supporting ongoing customer engagement beyond the campaign.

HOW WE DID IT:

Digital Activation – A visually engaging and easy-to-use online competition page drew users in and encouraged participation.
Retail Involvement – Retailers contributed prizes, boosting their exposure and adding value to the campaign.
Social Media Promotion – Targeted posts across platforms increased visibility and encouraged sharing.
Data Capture – The requirement to register for the competition helped significantly grow the centre’s email subscriber list.

RESULTS:

+182.6% increase in social media followers – exceeding the original target by a wide margin.
837 entries to the competition – smashing the initial goal of 100 entries, showcasing strong customer interest.
+45.8% increase in social media engagements – proving the content successfully resonated with the audience.
10% increase in overall website traffic – reflecting increased interest and effective promotion.
837 new database sign-ups – every participant opted in, bringing the total subscriber base to 1,352.

The Mother’s Day “Spin to Win” campaign at Market Place highlights the impact of interactive digital initiatives in fostering engagement and strengthening customer relationships. With clear results and enthusiastic participation, the campaign sets a strong precedent for future experiential marketing strategies.