Case Studies »
Driving Intentional Visits
Car Park Campaign
Where:
St George’s, Harrow
Deliverables:
- Social Media Management
- Graphic Design/Branding
- SEO & PPC
- Website Development
The Results
+14.3% YoY Page Views
4,575 parking webpage views
170k total campaign impressions
4.92% Google Ads CTR
The Task
At Toolbox Marketing we enjoy turning everyday challenges into smart opportunities and that is exactly what we did for St George’s, Harrow.
Wembley Stadium events and daily commuters both require parking, and they need easy, reliable and stress free solutions.
We helped St George’s become that solution.
By combining deep audience insights with precision targeted paid social and Google Ads we reached people exactly when they were looking for parking. The strategy was not just about clicks it was about driving intentional, direct visits from the people who mattered most.
The results spoke for themselves. St George’s did not just compete it outperformed industry benchmarks, showing that the right messaging in front of the right audience at the right time can turn everyday parking into the clear
choice.
With Toolbox Marketing it was not just marketing, it was turning convenience into preference.
The Solution
Toolbox Marketing ran two simultaneous, focused campaigns:
1. Wembley Campaign
This campaign promoted the car park as the solution to the pre-gig rush-around and queues at Wembley. The messaging highlighted the convenience of combining a meal at one of St. George’s restaurants with parking, emphasising
that the location is only three stops from Wembley. Creative slogans included:
“You’ve got to take your time!”
“No more leaving before the encore!”
“No need to look back in anger.” (specifically linked to the
Oasis concert)
2. Permit Campaign
This campaign focused on the benefits of the parking permit for regular users, using lifestyle-based ad creatives featuring individual personas. The ads highlighted convenience, security and savings, noting that the car park has a Park
Mark Plus award.
