Case Studies »
Strengthening Community & Wellbeing
Mental Health Awareness Week Campaign
Where:
Castle Quay, Banbury
Deliverables:
- Event activation & interactive installations
- Charity Partnerships & PR
- Content Creation
- Digital Activation
The Results
7 local community organisations partnered
+125.71% increase in website users
64,910 steps generated through the RhythmWalk activation
Hidden Disabilities Sunflower Scheme officially launched
The Task
Castle Quay needed a Mental Health Awareness Week campaign that moved beyond passive message-sharing to inspire genuine, positive action across the local community.
Toolbox approached the challenge by shifting the focus from high-level awareness to hands-on community participation, inclusive activations, and tangible long-term benefits.
A core objective was establishing Castle Quay as a welcoming, accessible destination for visitors with non-visible disabilities, while simultaneously deepening ties with local support networks, charities, and regional partners.
The Solution
Toolbox structured a vibrant, week-long programme inspired by the national theme of “Action,” anchored by the permanent rollout of the Hidden Disabilities Sunflower Scheme.
To ensure a lasting impact beyond the week itself, Toolbox coordinated official Sunflower training for customer-facing staff, introduced free lanyards at Customer Service, and transformed the iconic Banbury horse into a high-visibility sunflower display.
We united seven key regional partners, including Orinoco Banbury, Oxfordshire Mind, Banbury Therapy Group, Banbury Samaritans, Banbury Community Garden, Canal & River Trust, and RhythmWalk, to deliver creative craft workshops, a community Seed Swap, and wellbeing support sessions.
To amplify reach online, Toolbox also managed a full marketing push featuring social media strategy, web development, retailer activations, and a digital Wellbeing Bingo challenge. Community-led content drove strong digital performance, resulting in a 115% year-on-year increase in Facebook engagements, a 42% boost in Instagram impressions, and 285 views on the dedicated event landing page.
