We are delighted to add this prominent Essex shopping centre to our growing list of 2026 wins.
We are pleased to announce that Toolbox Marketing has been appointed as the full-service marketing partner for Eastgate Shopping Centre in Basildon. Our team will be delivering innovative strategies and creative campaigns designed to showcase everything Eastgate has to offer. From supporting its diverse mix of leisure and essential retail to strengthening its position at the heart of the local community, we are focused on driving engagement and value for the asset. We look forward to collaborating closely with the onsite team and taking Eastgate’s events and community initiatives to the next level.
Managed by Munroe K and located in the heart of Basildon, Eastgate Shopping Centre first opened in 1985. Today, the scheme spans roughly 750,000 sq ft across four floors and hosts more than 90 brands, combining major high street names like Primark, Sports Direct, and JD with an excellent selection of independent businesses.
In addition to its dedicated food court, the centre features an expanding leisure lineup that includes Funparx, Glow Sports Zone, and VR World. Looking ahead to the end of the year, Eastgate is also set to introduce its own hospital facilities, with a new health centre launching within the former Debenhams unit.
“We’re really excited to be working on such an up-and-coming destination,” said Chloe Keith, Managing Director at Toolbox Marketing. “Eastgate has a great vision to make itself future-proof, and that ambition aligns perfectly with everything Toolbox is about. We can’t wait to help bring that vision to life.“
Toolbox Marketing’s expertise in placemaking and retail marketing makes us the ideal partner to help Eastgate adapt to evolving community needs. From digital marketing and social media to branding and event activation, we will deliver a comprehensive suite of services tailored to the centre’s vision.
“It’s fantastic to have Toolbox Marketing on board“, said Lee Spencer, Centre Director at Eastgate. “They have a wealth of experience in taking shopping centres on a journey to become leading lifestyle and leisure destinations, and we’re confident that expertise will help shape Eastgate’s future.“
The Eastgate appointment marks the latest in a successful string of new client wins for Toolbox Marketing in 2026, reinforcing our expertise in making places perform for retail and mixed-use destinations across the UK. We have also been appointed to deliver full-service marketing for The Malls in Basingstoke -the town centre shopping destination owned by Basingstoke and Deane Borough Council- as well as for Global Mutual’s St Johns in Leeds.
Elsewhere, our team has launched new social media channels for CBRE’s The Oaks in Acton, and designed and built a brand-new website for Workman’s Exchange Ilford. We have also taken on a new PR and communications brief for The Marlowes shopping centre in Hemel Hempstead, managed by Maritime Capital. In addition, our events team has successfully delivered a series of pop-up activations at Royal London’s Longwater retail park and the Westgate shopping centre in Stevenage.
With further appointments expected before the year is out, 2026 is shaping up to be an incredibly busy and rewarding year for the Toolbox Marketing team.