When it comes to planning events, campaigns and seasonal activations, Spring starts in February, with an abundance of fresh opportunities to engage visitors and encourage footfall. From family friendly activities to colourful installations, planning ahead can ensure your centre stays at the top of mind and of course, top of the search results!
At Toolbox Marketing, we’ve supported multiple shopping centres around the country to make the most of their seasonal marketing.
Spring offers a variety of opportunities to create excitement and bring together communities.
National Book Day
📅 5th March
Partnering with bookstores, libraries, or even cafés to host storytelling events, competitions or even author events. These ideas attract families and build strong community connections.
International Women’s Day
📅 8th March
Focusing on women-led stories, showcasing local entrepreneurs at your place and creating campaigns that celebrate women. Perfect for strong community engagement, press coverage and interactions.
Mother’s Day
📅 15th March
It’s her day to shine! From themed photo walls to partnerships with florists, beauty stores, cafés and chocolatiers, a great opportunity to make her feel special. With a combination of social media campaigns and in-person experiences with online promotions will often see strong community support and in-turn footfall.
Easter
📅 5th April
From egg hunts to chocolate promotions, Easter is the perfect time to drive foot traffic and create memorable family experiences. With in-centre decorations, events, and digital campaigns to encourage maximum engagement.
A successful marketing campaign combines in-person experiences with online engagement.
Don’t forget to utilise inspirational blogs, seasonal guides and social posts to highlight upcoming events and promotions. Team up with retailers and local businesses to create competitions, as well as setting up interactive installations that people want to stop and enjoy. With short offers to encourage urgency and linked to seasonal events, these are a great way to encourage visits to your destination and support the shops within your place.
Top tips for success
Experiential Retail
We’ve observed shopping centres across many seasons and some of our most successful campaigns have linked to experiential retail where the experience matters just as much as the products. Trails, pop up workshops, and interactive areas really generate excitement.
Local Community Focus
Highlighting local businesses and community stories are perfect with local audiences and encourage repeat visits.
Digital Integration
To encourage the support of in-centre campaigns the online content, social media countdowns and interactive promotions need to be at the forefront of promotion.
Family-friendly activities
Spring is the ideal season for families, with events that cater to kids and parents alike that drive footfall and dwell time.
Spring allows for an abundance of opportunities to refresh marketing, engage new audiences, create new community connections and drive footfall.
At Toolbox Marketing we specialise in getting people to places. Specialising in helping destinations across the country to plan, create and execute campaigns that capture the community and deliver measurable results. If your centre is looking to make this Spring unforgettable at your destination we can help turn your ideas into reality.