OUR 2026 MARKETING TRENDS REPORT

We’ve surveyed professionals from over 70 destinations to bring you insight influencing marketing in 2026 and beyond!

Inside you’ll find answers to questions like:
– Are destination marketing budgets increasing, decreasing, or staying the same?
– What are the greatest factors influencing budgeting decisions?
– Which areas of their marketing strategies do destinations feel are most important?
and much more!