Valentine’s Day is more than just a date in the diary; it’s the perfect opportunity to connect with your visitors, to create memorable experiences and drive sales.
This year, the colour that stands out is pink – a colour that speaks love, warmth and connection, a colour that can transform your space and subtly influence shoppers’ moods and behaviours. And we know we’re a bit biased, but we’ve never met a shopping centre that didn’t look better with a touch of pink!
Why does pink work in retail spaces?
Colour isn’t just about decoration – it’s psychology in action. In a retail environment, the right colour shades can make spaces feel inviting, transform the atmosphere, and even increase dwell time.
For Valentine’s Day, the colour pink isn’t just seasonal. Whether it appears in window displays, digital signage, or social media campaigns, the right pink can guide shoppers to key areas in your place, highlight promotions, and make your destination feel like the place to be.
Our team have picked some Pantone pinks they love for Valentine’s, and yes, we’ve snuck our brand pink in here too!
Quick wins to take advantage of Valentine’s Day at your destination
Even if Valentine’s Day is almost here, it’s a great reminder of how simple and thoughtful gestures can transform a shopping centre.
- From balloons and floral arrangements to floor graphics and unforgettable social media moments, we bring décor and displays to life.
- Interactive experiences, such as photo ops and Instagram-worthy installation get visitors involved and excited to share your space with others.
- Coordinating promotions and themed activations with tenants adds an extra spark and keeps visitors engaged.
Even subtle design choices and activations can create a welcoming space that encourages shoppers to stay longer. And whilst Valentine’s Day will be over before we know it, the same logic can be applied throughout the year.
Our team loves helping centres plan seasonal campaigns and events that keep visitors coming back.