Our Managing Director, Chloe Keith, recently attended the High Street Positives meet up in Darlington, where they discussed “What can our high streets do for us?” here are Chloe’s top takeaways from the event:
The appeal of physical retail
Despite the narrative of its decline, physical retail remains a vital part of our communities. The idea that online shopping has entirely replaced the need for a trip to the high street is a myth; in fact, the online shopping trend has started to stagnate. People are realising that endless virtual options can’t replace the tangible experience of a physical store. We’re asking ourselves, how much choice do we actually need? The high street offers something digital platforms can’t: a direct connection to products and people.
Beyond shopping: a hub of community and experience
The future of the high street isn’t just about selling goods; it’s about creating a destination. To thrive, high streets need to be more than just a collection of shops. They must become distinct and interesting places that blend retail with other activities. This means integrating cafes and restaurants, entertainment and leisure venues, services and wellbeing, and community spaces that give people a reason to visit and dwell. High streets should be places of convenience and familiarity, fostering a sense of community and engagement. They are where relationships are built and memories are made, offering an authenticity that’s impossible to replicate online.
The power of independents and collaboration
Independent businesses can be the heart and soul of any vibrant high street. They bring a unique character, passion, and product selection that large chains often lack. Their success is critical to the success of the entire area. The key to revitalising these spaces lies in collaboration – local businesses, community groups, and councils working together to create a cohesive and attractive environment. By bringing back a sense of pride and energy, we can make our high streets places we’re proud to visit.
A fresh perspective: what can high streets do for us?
With 95% of people living within a 15-minute journey of a high street, these spaces are incredibly accessible. Instead of viewing them as a problem to be solved, let’s change our perspective. The question isn’t “what can we do for our high streets?” but rather, “what can our high streets do for us?” They can provide a place for social connection, a source of local pride, and a foundation for a stronger community. By focusing on the unique experiences they offer, we can unlock their full potential and ensure their positive future.
