How we helped Little Ripples build a compassionate brand identity from the ground up.
Whilst all of our creative projects are more than just about creating a logo, they’re about bringing their story to life, this project definitely hit different. When Keri, the founder of Little Ripples approached us with her vision to support young people affected by cancer within their family, we were more than happy to volunteer our creative services and help build the charity’s identity.
As a brand-new charity, it needed to be thoughtfully considered so that it reflected Keri’s mission for the charity, one that was warm, approachable and welcoming, whilst also communicating the charity’s cause.
Working closely with Keri, we created a visual identity that could grow alongside the charity, designing everything from the logo and colour palette through to leaflets, social media graphics and educational resources. Every element was carefully considered to make sure it felt child-friendly and easy to engage with, whilst also remaining professional. The goal is to help families access information without it feeling overwhelming.
One of the most rewarding parts of the project was seeing the brand come to life and knowing everything we created was going to make a real difference. From awareness leaflets to guides for young people navigating a family member’s cancer diagnosis, each item has been designed to be clear and compassionate.
It’s been a privilege to play a small part in Little Ripples’ journey so far. Supporting a charity from its very first steps and using design to help communicate such an important message is something we’re incredibly proud of.
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