Shopping Centre Experiences at St George’s, Harrow


With many new food outlets and a USP shift away from retail-only and toward a more experience-based food and leisure focus, St George’s hired us to give them a new brand look and feel that would reflect the new values and messaging central to the brand.


With St George’s fast developing into a true food and leisure destination, we were responsible for a rebranding that would capitalise on the all-important tenant mix changes. We created and communicated the new brand claim shop dine experience enjoy to get consumers to clearly understand what the centre had to offer. Our work included a logo review and new brand guidelines designed to convey the new message and drive traffic to the new food and leisure tenants.