Driving footfall back to Harrow town centre, Harrow BID

For Harrow BID the importance of hosting town centre wide events in 2021 was crucial, not only to include the whole of BID district within the activities but to ensure that the events would drive footfall back to the town centre and remind the community why bricks were better than clicks.  

The events we worked in partnership with Harrow BID include a fun family fete that raised money for One Great Day and a Father’s Day photo mosaic event. 

The fete included face painting, a balloon artist, Henna tattoos, stocks & sponges, hook a duck, Punch & Judy shows and fairground rides.  £1,656.76 was raised for Great Ormond Street Hospital on the day and footfall saw an 18% increase WOW.

The Father’s Day event saw photographers in the town centre to capture family photos which were then used to create a mosaic piece of art. Over 600 families took part in the promotion. 

Harrow BID needed a new B2C website that was a dynamic platform to represent the wide variety of businesses within the BID district. 

We designed and built a user-friendly website that showcases everything that Harrow Town Centre has to offer.  The website is fresh and engaging for the whole community. 

Louise Baxter, Harrow BID Manager

Working in partnership with Toolbox Marketing has enabled us to provide Harrow Town Centre with fun engaging family events to drive people back to the town centre reminding them what a physical shopping experience is like. We look forward to more collaborations with them in the future.