Archive

THE ADDED VALUE BENEFITS OF LOCAL MARKETS

OVERVIEW:  Since the coronavirus pandemic began, consumer behaviour has changed, with more shoppers seeing their local food shops and independent businesses in a new light. Support for independents soared and communities showed their value in terms of their unique offering, first-rate shopping experience and convenience for the customer. A solution was needed to help encourage additional footfall to town centre and high streets. Offering a place where the community can come along and eat, drink, taste, shop, socialise, relax, watch, listen, enjoy, discover locally. Something that is more than a generic market and that brings independent makers, visitors & performers together. SOLUTION: We helped launch a range of local unique markets to town centre's that showcase handmade products from local communities. They are makers, creators, designers, inspirers, producers, supporters, patrons, participants, consumers, enthusiasts that either have a long-standing independent business or launched during Lockdown 2020. RESULTS: Vegan Market, Elwick Place, Kent Calling all vegans! We partnered with local company Kent...

The Power of Video!

OVERVIEW:  It’s no surprise that videos have become extremely popular over the last couple of years and are now the leading choice for content consumption.  With the average person predicted to spend 100 minutes per day watching online videos in 2022* It is essential to include video content in your marketing plans for the year.  SOLUTION: We really enjoy creating video content, here are a few of our favourites;  1) Illuminate, London Wetland Centre 2) Culver Square, Colchester  3) Castle Quarter, Norwich 4) St Georges, Harrow  5) Elwick Place, Ashford RESULTS: Views Engage- ments Impressions Clicks VTR Footfall  YOY Illuminate  102,000 4,774 696,000 3,410 15.59% n/a Culver Square 47,524 1,231 100,831 830 46.42% +19.13% Castle Quarter 38,907 678 96,100 532 39.6% +20.5% St Georges 10,724 53 10669 48 36% +11.8% Elwick Place 2,046 429 N/A N/A N/A +39.8% Seaway  4,500 11 N/A N/A N/A N/A Top ten reasons why you should use video content:  If a picture is worth a thousand words, then a video is worth a million Video shows great ROI - brands who use video enjoy 41% more web traffic from search engines than ones that don’t Video builds trust - 52% of shoppers admit watching product videos makes them feel more confident to place an order ...

Maternity cover for Grand Arcade, Cambridge

OVERVIEW We were invited to cover the maternity leave for the Tenant Liaison Officer at luxury shopping destination Grand Arcade in Cambridge city centre. The role required someone to work onsite to undertake a range of retailer liaison and digital responsibilities while the existing team member was on maternity leave. The role was originally for 9 months but was extended to 13 months. SOLUTION Our Account Manager, Nicole, was based at Grand Arcade bi-weekly, enabling her to form strong relationships with store managers and the centre team. She quickly became part of the Grand Arcade family, rather than just the agency representative. Due to the regular contact with the tenants they were keen to get involved in digital content, competitions and events. By implementing a structured social media strategy, Toolbox Marketing were also able to maximise social media advertising and focus digital content according to the social media platform. Through the strong tenant relations role, Toolbox...

Elwick Place ‘Chill Lounge’

OVERVIEW The outbreak of COVID-19 saw an increase in one-stop visits and a decrease in dwell time. Our 'Chill Lounge' campaign needed to encourage visitors to want to increase their dwell time spent at Elwick Place, which in return, will help increase tenant spend. SOLUTION Full of upside-down ice cream cones and ice lollies, we installed a seating area that was a BIG hit during summer 2021. We offered the perfect place to catch up with friends, have some ‘you’ time after a workout or simply enjoy some downtime after food dates at Elwick Place eateries. We provided wooden benches with branded umbrellas for those who needed a little bit of shade when the sun was shining as provided weekly live music from local company Revelation Ashford. The Elwick Place Chill Lounge also included a competition element, partnering with Ashford College, to further support and add a digital element while, providing visitors with the perfect Instagram photo...

The first East Anglian Beer and Cider Festival in a Cathedral

OVERVIEW By kind permission of the Dean & Chapter, the relaunch of the 29th East Anglian Beer and Cider Festival will take place in the Cathedral, Cloisters and Garth in Bury St Edmunds. For six days in August 2021. the St Edmundsbury Cathedral will host over 200 real ales, 4* ciders, food stalls and come alive with a sound stage and full entertainment programme. SOLUTION Toolbox Marketing continued to provide the following services for the 2021 Beer and Cider Festival: Social media promotion (Facebook & Instagram) Studio time; update all creatives with this year’s date; logo, social media banners plus fun creative story and moving GIF posts celebrating 30 years! Management and design of the website from February until June 2022 Management of the digital competitions Management of e-flyers Budget management THE RESULTS Key stats: £30,000 profit made (+16% above the target) 5,805 festival visitors (+14% above the target) +114.7 new Facebook followers YOY +43.3...

Why Instagram Reels matter

OVERVIEW Video content has taken us all by storm across social media but in particular on Instagram. Instagram Reels offers a creative way to add a visual experience beyond a grid post to your followers. SOLUTION Being a marketing agency that specialises in content management, we need to start sparking engaging conversations using Reels in our content and with our clients to ensure we stay top of mind and get noticed on Instagram. THE RESULTS Here are a few of our FAVOURITE Reels we have created to date: London Illuminature: from light to dark Toolbox Marketing GLAM-UP Christmas jumper goals with Peacocks, Wellingborough Foodie Friday in Coventry A cosy night in with Travelodge, Ashford Sparkle this Christmas with arc Shopping Centre In a nutshell, if you’re not using Instagram Reels in your content strategy – start! It opens up a massive opportunity to grow your brand, promote your content and encourage high engagement....

New website, who dis?

Captain Cook Square OVERVIEW The existing website did not represent the retail mix at Captain Cook Square, Middlesbrough, it was rarely being visited as it was hard to navigate and not particularly inviting. The website was not appearing in website searches. SOLUTION The new Captain Cook website was built to ensure it was easy to navigate on all platforms and was bright, colourful and welcoming. The SEO on the site was a key focus ensuring that it appeared in search engine rankings. THE RESULTS Compared to the first month of the website launch: +536.4% website visits +509.1% page views +126.4% new visits +102% increase in engagement time Craven Court OVERVIEW Craven Court in Skipton is a very unique shopping destination with a wonderful array of independent businesses in a beautiful setting. The previous website did not represent the brand. SOLUTION The new website we built is stylish and in keeping with the unique nature of the shopping destination. The website...

‘Bardfest’ music festival

OVERVIEW Bardfest is an annual music festival in the village of Bardwell in Suffolk where the Toolbox office is located.  The village might be small, but the festival is big on the Suffolk music scene with tough competition in close proximity.  We have been working with the organisers of Bardfest for over 10 years delivering marketing and PR services on a shoestring budget to generate ticket sales.   The festival runs over 2 days and has an average attendance of 3,000 on the Friday night and 5,000 during the day on the Saturday. After two years ‘on hold’ because of COVID restrictions we have recently given the brand a refresh to bring it up to date with how big the festival has developed.   What was once a small village event with local bands is now a large festival with chart topping bands that attracts a much wider audience.  The client requested to go down a...

A community campaign with Colchester BID

OVERVIEW The outbreak of COVID-19 saw the temporary closure of the majority of Colchester town centre. The community had been affected in many ways by the social distancing restrictions and the morale was low.  Our Colchester BID wanted a campaign to raise the community spirit in Colchester and to provide a COVID safe platform to bring everyone in Colchester together during these unprecedented times.  SOLUTION Inspired by the European trend of ‘Love Lock Bridges’, where couples declare their love by writing their names on padlocks and then fixing them to bridges as a symbol of their love.    We created giant wooden letters to spell out ‘IN COLCHESTER’ the BID’s consumer facing brand and placed the letters around Colchester town centre.   The Colchester community were then invited to fix a padlock to the letters.  The messages on the padlocks weren’t just declarations of love, but of thanks too.  Thanks to NHS staff and key workers as...

Driving footfall back to Harrow town centre, Harrow BID

EVENT OVERVIEW For Harrow BID the importance of hosting town centre wide events in 2021 was crucial, not only to include the whole of BID district within the activities but to ensure that the events would drive footfall back to the town centre and remind the community why bricks were better than clicks.   EVENT SOLUTIONS The events we worked in partnership with Harrow BID include a fun family fete that raised money for One Great Day and a Father’s Day photo mosaic event.  The fete included face painting, a balloon artist, Henna tattoos, stocks & sponges, hook a duck, Punch & Judy shows and fairground rides.  £1,656.76 was raised for Great Ormond Street Hospital on the day and footfall saw an 18% increase WOW. The Father’s Day event saw photographers in the town centre to capture family photos which were then used to create a mosaic piece of art. Over 600 families took part in...