The Top 5 Retail Marketing Trends to Look Out for in 2023
The end of 2022 marks the end of a demanding year in marketing, with external factors such as geopolitical issues, the cost of living crisis, and economic and political uncertainty making it harder than ever to stand out.
Staying relevant is not going to get any easier in 2023, but don’t worry! Here are some of our top trends that our team of marketing experts have put together on what is important for consumers and what they want to see in the forthcoming year!
1. The Power of video
According to Biteable, 80% of the worlds internet traffic will be video in 2023, highlighting the importance of videos in your marketing strategy.
Short videos are here to stay – Instagram Reels and TikTok grab more attention than a singular image or text! We believe that the use of video/Reels will continue to develop and expand retailers’ reach and will become vital for retailers trying to connect with their audience.
2. The rise of the micro-influencer
Short-form video platforms give creators the perfect opportunity to show off their favourite products and engage with their audience. It’s now easier to go viral without a large following, with consumers interacting with personalities that they like and most importantantly, TRUST!
The rise in micro-influencers is allowing companies to create authentic content to engage with their audience instead of simply selling to them. 2023 is the year of the micro-influencer!
3. Sustainability is Key
With documentaries such as Our Planet and Seaspiracy taking the internet by storm, sustainability will continue to play a huge part in many businesses’ marketing campaigns in 2023.
We predict that consumers will continue to appreciate small businesses and make a conscious effort to support local. Shoppers are still keen to engage with their local community showing support at face-to-face events and activities, therefore highlighting sustainability initiatives within your business is KEY.
Raising awareness for these issues is something that we value at Toolbox Marketing, read more about our sustainability initiatives HERE.
4. Inclusivity is more important than ever
Diversity and Inclusion initiatives are on the rise (As they should be!). Highlighting diversity and inclusivity in your messaging is going to be key in 2023, and will allow more people to relate with your brand than ever before!
Short-form video platforms are the perfect way to do this, utilising micro-influencers, and allowing your target audience to be inspired by those who they trust most!
5. The DREADED cost of living crisis
It’s no secret that the cost of living is on the rise and that consumers’ disposable income is more stretched than ever.
Shoppers will slow down and be more mindful of their spending, taking more time to think about the products they are buying, their affordability and their impact on the environment. ‘Life-hacks’ will continue to grow, with searches for ‘air-fyer’ up 3000% on Black Friday 2022 compared to previous years,as they are more efficient and quicker than traditional ovens, illustrating the importance of saving money for consumers.
We CANNOT wait to see what 2023 brings and we hope it is full of positivity for all!
If you’d like to find out more about the services we offer, and how we plan on getting people to our places in 2023, contact us HERE! We’re a cut above the rest and we’re sure you’ll be SAW-TISFIED with our services!