Mythbusters: Top marketing myths
‘Advertising & Marketing are the same thing’
Errrr WRONG! People often throw these words around but they are actually quite different. Let us tell you why:
Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.
PS, we prefer marketing. Marketing allows us full range to start with an idea, make it come to life and then measure its success.
‘Everyone is your customer
Not everyone will like what you offer so you need to identify your audience and then target them; don’t waste your time!
‘If It works for them it’ll work for us too’
Absolutely not! Every business is different so what works for them won’t necessarily work for you. You NEED to stand out from the crowd, something that will set you apart from your competitiors and that means doing something different to them.
‘The longer the better’
BORING! Content should be to the point and punchy. If your content is too long and wordy, buyers will become uninterested so you need to keep in mind what the customer wants.
‘Online marketing is better than traditional marketing’
Don’t get us wrong, we LOVE the internet (who doesn’t?!) But…don’t underestimate the power of traditional media marketing. Incorporate both digital and traditional marketing in your strategy and you’ll be a force to be reckoned with!
‘Marketing should deliver fast results’
Effective marketing takes time, so patience is a virtue. Take the time to create quality over quantity.
‘All you need is Word of Mouth’
Back in the day, word-of-mouth marketing was the way to go… but WAKE UP it’s 2022! You’ll really limit your busines’s reach if you don’t use all outlets! We’re talking social media, PCC advertising, email marketing, events, competitions …the list is endless.
‘Quality sells itself’
Oh you’re the best? SO WHAT! You still need to market it.
It’s important that as many people as possible know who you are—and what you do. If you sit back and wait for buyers to find you, most likely one (or more) of your competitors will get to them first – do you want that?
Now you’ve read this, you’ve got the upper hand over all of those old school myth believers. So, take your time, use everything available to you and to your advantage and remember to STAND OUT!
Written by Charlotte Russell