Is Instagram Reels worth doing? YES!
The secret to viral growth on Instagram right now? You guessed it: Instagram Reels.
Video content has taken us all by storm across social media but in particular on Instagram. Instagram Reels offers a creative way to add a visual experience beyond a grid post to your followers and we couldn’t love it more if we tried!
But what makes Instagram Reels so powerful? Instead of users only seeing Reels from accounts they follow, users can see Reels from all Instagram accounts on the Reels tab. However, first, you need to understand how the algorithm works: The Instagram Reels algorithm favours Reels that:
- Have high engagement (such as comments, likes, shares, saves, and watch time)
- Use creative tools like text, filter, or camera effects
- Have vertical dimensions
- Use music from the Instagram music library and/or original audio you create or find on Reels
Being a marketing agency that specialises in content management, we love sparking engaging conversations using Reels in our content and with our clients. They ensure we stay top of mind and get noticed on Instagram.
Here are a few of our FAVOURITE Reels we have created to date:
- London Illuminature: from light to dark
- Toolbox Marketing GLAM-UP
- Christmas jumper goals with Peacocks, Wellingborough
- Foodie Friday in Coventry
- A cosy night in with Travelodge, Ashford
- Sparkle this Christmas with arc Shopping Centre
In a nutshell, if you’re not using Instagram Reels in your content strategy – start! It opens up a massive opportunity to grow your brand, promote your content and encourage high engagement.