We have been shortlisted for 3 SCEPTRE awards!
The SCEPTRE Awards recognise the best practice and the best people in the shopping centre industry. They are the pre-eminent accolades in the shopping centre industry, putting the spotlight on management teams, retailers and suppliers that demonstrate real excellence.
We’re over the moon to have received the following shortlisted entries:
CULVER SQUARE, CHRISTMAS CAMPAIGN OF THE YEAR
With Christmas 2020 being rather different to normal, the team at Culver Square shopping centre, in the heart of Colchester, wanted to provide shoppers with a COVID safe Christmas that put a much needed smile on customers faces and ensured that Culver Square was top of mind during the festive season.
‘Christmas in the Square’ was a campaign with various elements to entertain shoppers during the festive period with the star feature being a 6m Disney inspired magical Castle Christmas (click to watch) complete with Father Christmas and Rudolph!
The story behind the castle was particularly interesting and really showed the community spirit that is at the heart of everything that Culver Square does.
Read our full case study here.
CASTLEGATE AND WELLINGTON SQUARE, COMMUNITY INITIATIVE OF THE YEAR
The team at Castlegate and Wellington Square shopping centres decided to focus on literacy as a topic for their CSR initiative. Working with local children and families also reflected the centre’s target audience, the ‘Family’ life stage, and meant that the centre could engage with many different community groups. In April 2021 we launched their community literacy project, Stockton Stories, with two main purposes:
- To raise money for reading charity Bookmark, to help children in Teesside with their reading skills.
- To create a record of what the coronavirus pandemic has been like for children in the Teesside community.
Read our full case study here.
NICOLE BURTON, YOUNG ACHIEVER OF THE YEAR
Nicole Burton joined Toolbox Marketing in September 2019, fresh out of University with a First Class Honours Masters Degree in Marketing Management, from day one she has shown that the sky’s the limit on what she can achieve.
Nicole is now a Marketing Manager for six shopping and leisure destinations. Each centre had its own unique offering, bespoke brand and target audience, but Nicole takes this in her stride. She continually creates engaging events and creative campaigns that achieve brilliant results).
Nicole has gone from strength to strength, developing in all areas of the business, becoming a vital member of the team. She understands the challenges of today’s retail climate and is prepared to think outside the box to implement creative solutions. She works with great passion and tenacity, it’s clear with Nicole’s enthusiasm and creativity she will go far.
We look forward to attending this year’s SCEPTRE Awards on Tuesday 23rd November at the Royal Lancaster London Hotel.