25th June marks our halfway point to Christmas, and the day Aldi have marked as ‘Junemas’.
Christmas of 2020 was not the traditional Christmas we had all hoped for, with many people spending the day on their own, which is why Aldi have taken it upon themselves to give us all the perfect opportunity to get together with family and celebrate a summer Christmas, bringing back our favourite festive treats, from Christmas puddings to pigs in blankets.
As the Supermarket said on Twitter: “Let’s be honest, last Christmas didn’t have our hearts, and sleigh bells weren’t ringing like they usually do. Time for round two! Just one thing. It’s in June.”
They also added: “Introducing Junemas. Mark your calendars for June 25th and look out for some surprises in-store! #AldiJunemas.”
Customers quickly expressed their excitement for the campaign and many have highlighted that this announcement had made their day.
As part of Aldi’s clever marketing they have also released a limited edition summer-themed Kevin the Carrot, not to be sold in stores, but to be sold via eBay with all proceeds going to the supermarket’s charity partner Teenage Cancer Trust. With only 300 available from 9am on 25th June.
We love this campaign! It’s fun, unique and brings smiles to many, especially those who missed out in December. Wishing you all a merry Junemas!
Written by Daniella Sharman