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21st January 2021
Inspiration, Trends

Useful Tiktok Marketing Tactics

Did you know TikTok has around 3.7 million monthly active users within the UK?

Why TikTok Marketing?

TikTok has seemingly exploded from nowhere to become one of the most downloaded apps in the world. Engagement figures are exceptionally high on TikTok and the platform is also really good at keeping people on the app, as users typically interact with it 45 minutes a day.

The app is aligned to modern usage trends, and caters to an audience looking for a new and exciting way to connect. And clearly, based on the download stats, it’s hitting the right notes with users.

How Can Brands and Retail Destinations Use TikTok?

There are three main ways brands can market on TikTok.

  • Create your own channel and upload relevant videos through the channel
  • Work with influencers, to spread content to a broader audience
  • Pay to advertise on TikTok 

How does TikTok work?

The platform is based around videos up to a total of 60 seconds, and people interact with videos by scrolling through their feeds.

One of the cool things about TikTok is it allows people to add all sorts of editing effects and background music to their videos.

When it comes to interacting with videos, people can “like,” comment on, or share the videos they like with other users through direct message or SMS and other apps. Engagement figures are exceptionally high on the platform. 

The hashtags you select can have a significant impact on the “discoverability” of your video. 

TikTok Ads

TikTok ads are another great way to market your business or destination on the platform.

One of the benefits of TikTok ads is you don’t have to spend a lot of time building an audience. You set up an ad campaign, and you’ll be able to reach your target audience within 24 hours.

TikTok offers five different kinds of ad products:

  • In-feed ads
  • Branded hashtags
  • Top View ads
  • Branded effects
  • Brand Takeover

When it comes to targeting TikTok ads, you typically have two options:

  • Interest targeting
  • Behavioral targeting

Interest targeting works similarly to Facebook ads. If you’re using this targeting method, you select an interest relevant to your target audience, and TikTok will show your ads to those people.

Behavioral targeting allows you to target people based on their behavior on TikTok within the past seven or fifteen days.

To conclude, TikTok is a platform we should all be exploring for future advertising. The engagement levels are beyond impressive. 

Written by Ellie Pimbley