Our top 5 2020 campaigns
Oh, what a weird but wonderful year 2020 has been. Apart from the obvious – we are pleased to say we have pitched, planned and hosted a wide range of physical AND virtual marketing campaigns.
It’s been tough but here is a shortlist of Nicole (our Account Manager’s) favourite campaigns during 2020:
- #SMILEWITHARC
Each May, the Mental Health Foundation chooses a theme dedicated to Mental Health Awareness Week. This year, the theme is “Kindness” – celebrating the thousands of acts of kindness that have been made in society. The aim is to bring health organisations and members of the public together to help shed a light on the importance of looking after your mental health.
During this year’s Mental Health Awareness Week, Arc Shopping Centre set up a FREE postcard service allowing shoppers to visit the website and send a postcard to a loved one during lockdown.
2. Park Mall’s Countdown to Christmas
We all love a Christmas countdown but when prizes are involved, it makes it even more exciting! Our Park Mall virtual Christmas advent calendar allowed users to visit the Park Mall website each day in December leading up to Christmas to open a new window to be in with a chance of WINNING a prize.
A great, safe way to build excitement for Christmas while driving traffic to the website.
3. Quartier Bleu’s Virtual Santa Meet & Greet
Having video calls with our loved ones has become the new norm, so why not extend this to calls with celebrities? Well celebrities in children’s eyes anyway!
A great campaign at Quartier Bleu that filled the gap where Santa’s grottos weren’t able to run this year. Parents were able to nominate their child to win a call from Santa on social media leaving 10 lucky children who won a live video call from their hero!
4. Culver’s Christmas Castle
We appointed the team at The Mercury Theatre in Colchester at Culver Square to design and build us a magical castle to become a footfall driving feature in the Square over the Christmas period. The beautiful pink castle, featuring Colchester themed stained glass windows and 500 lights, plus its very own wishing well where people can donate to the theatre. The 6m fairytale castle is situated on the central feature outside H&M and will be in place until early January.
The castle is already proving to be a big attraction and has received great coverage in the media and our social media channels.
It was even featured on ITV News!
5. Ghostbusters Event at the Swan Centre
If there’s something strange in your neighbourhood, who you gonna call? Ghostbusters!
The local community called on the Swan Centre this Halloween as we provided a Ghostbusters Halloween campaign that was both digital and physical! Completely COVID safe, our Halloween physical event welcomed the Ecto 1 car, Ghostbuster characters, stilt walkers and hosted a family fun ghost trail. We encouraged our visitors to keep their eyes peeled for ghost lurking in and around the shops in the Swan Centre and the high street for a change to win a spooky prize.
Alongside this, we also hosted a digital spinning wheel on the Swan Centre website which focused on increasing website visitors which asked users to spin our spooky wheel for the change to win a shopping voucher from one of 5 Swan Centre stores.
Written by Nicole Burton