5 Reasons Why You Should Be Advertising on Facebook
Facebook is the number one social media site with 2.23billion monthly active users. Facebook ads can do wonders for businesses of all sizes, creating business opportunities and delivering a strong ROI.
Here is why Facebook advertising should be an integral part of your brand’s social media strategy:
With 2.23 billion monthly active users, Facebook is the hub of social advertising.
Facebook allows you to target certain audiences your target audience; allowing you to segment your audience by age, demographic, gender, location, behaviour, interests and even create lookalike audiences from your existing customers. Ads can be run across Facebook, Instagram, Messenger and Stories in just a few clicks. Ads with high quality visuals almost always receive the best results, Facebook video ads on average generate 25% more views 480% more clicks and 270% more leads.
It takes only 2.6 seconds for a user’s eye to choose where to land on a webpage. Make sure that you use eye-catching imagery so you stand out in the crowd.
Social media platforms are driven by visuals and most first impressions are driven by design.
Facebook users check their newsfeed multiple times a day, so if your ads are fine tuned to your preferred audience you can ensure their repeated exposure to your marketing. Even if they don’t immediately click on your call to action this continued visibility helps build trust, brand awareness and future retargeting opportunities.
Analyse and Optimize
Unlike other social platforms Facebook Business/Content Manager provides a comprehensive report and analysis on the performance of your ad campaigns. If something isn’t working or goes against community guidelines, Facebook makes it easy for you to analyse and optimize in real time. View and track your likes, engagement, reach, spend and conversions so can you better plan your social strategy.
Facebook Ads Are Cheap
Facebook advertising is cheap, which means your cost per conversion is low leading to increased profit.
Whatever your size or budget, you can advertise on Facebook.
It is simple to constrain your budget on a daily or lifetime basis. You can limit your budget to a certain date or price, and change it when you want.
No matter what you wish to spend on the platform, whether it’s hundreds, thousands or tens of thousands, you can make use of Facebook’s huge audience to advertise your business.