The Launch to Leading Belgium Mixed-used Development

Billed as the place to be seen, Quartier Bleu in Hasselt, Belgium, is due to open on 26 March 2020. The dynamic new mixed-use development has been developed over three major architectural atmospheres: the quay, promenade and the neighbourhood.

Spanning a total square footage of 73,820, it is the architectural vision of architect Alfred De Gregorio. The site, purchased 18 years ago by Chateaux Real Estate is being developed jointly with Matexi (experts in sustainable neighbourhood development). It is their first foray into the retail sector, Quartier Bleu has 22,500m² of retail, 3000m² bars and restaurants, 400 apartments and doubles the parking space in Hasselt with 2,000 new spaces.

Following a successful pitch process in November 2019 Toolbox Group were selected due to their extensive expertise in retail and real estate full-service marketing and placemaking. The Toolbox Group marketing team is leading the strategic development and implementation of placemaking, rebranding, website, market positioning, social media and PR, alongside tenant, community and stakeholder engagement. 

Beau Schrooten, Sales and Marketing Specialist from Matexi commented “It’s been a pleasure to work with the Toolbox Marketing Team. They have a strong and professional vision on strategic placemaking. From the brainstorm through to the detailed opening plans, they have assisted, advised and worked tirelessly towards implementing a successful launch which will truly demonstrate the many qualities of Quartier Bleu.”

Chloe Keith, Group Account Director at Toolbox Group said “This was a dream project for us. We’ve enjoyed working alongside Matexi and Chateaux Real Estate to help them realise their long-held vision of launching this prestigious destination. The way in which Matexi and Chateaux Real Estate position themselves to create dynamic and sustainable developments with the community at the very heart was the perfect match for the Toolbox Marketing team’s European placemaking expertise and our design and creative ethos. Our four-day launch plan of activity will help highlight just why Quartier Bleu is the place to be.”